My Work
A selection of campaigns, content, and creative thinking across brands, platforms, and markets.
Some were built to launch. Some to move people. Some to make culture pay attention. All of them started with the same thing: a strong idea.
P.S Click on the thumbnails to view the videos.
01
Pepsi Co. - Crispy Minis
The Crispy Minis integrated campaign centred around Canada's favourite funny girl-Annie Murphy, in a series of witty videos that brought the concept of "that's crispy" to life. The campaign featured digital, social and compelling out-of-home (OOH) assets, along with influencer outreach.
02
OLG x Toronto Raptors
OLG, in collaboration with the Toronto Raptors, celebrated six outstanding local organizations representing Toronto's diverse boroughs. These organizations were lauded for their positive impact on their communities through basketball. Viewers were encouraged to download the app, play for their chosen team, and contribute to their community of choice.
03
TELUS #StandWithOwners
Canadian small business owners were struggling from the devastating effects of the pandemic. TELUS Business decided to do something about it, through a first-of-its kind campaign #StandWithOwners. From free advertising, to grants of $1M, no stone was left unturned in support of our Canadian communities.
Awards won: Silver, Canadian Marketing Awards
04
Chevrolet
Chevy Drives America is a cinematic video campaign for Chevrolet that celebrates the enduring bond between American families, traditions, and the open road. Through a series of emotionally resonant vignettes, the campaign seamlessly weaves Chevy’s legacy vehicles and modern EVs into heartfelt stories of everyday milestones. By focusing on nostalgia and meaningful human connections, the project successfully reinforced Chevrolet's position as an iconic pillar of American culture.
05
World Woman Hour
A global movement designed to inspire women and girls to follow their dreams and be anything they put their minds to. For the third consecutive year, World Woman Foundation took a bold step toward its mission of creating one million female heroes by 2030. The 2023 program was shaped by the idea #BreakTheRole, a powerful creative concept that demonstrated women are not confined to or defined by a single role. A mother can be a leader, advocate, and activist; a daughter can be an artist, influencer, and educator.
Awards won: The Drum Awards for Digital Industries: Most Effective Use of Video.
06
Real Madrid x Abbott
Elite athletes need peak nutrition to win on the pitch. But millions of children worldwide lack the basic nutrition to even start. That is why Real Madrid and Abbott teamed up to bridge the gap between elite sports science and global health. Through the Real Madrid Foundation, this powerhouse alliance delivered vital malnutrition screenings and health education to vulnerable communities worldwide. Because every child deserves the chance to live a healthy, full life.
07
Bayer
Anything But Normal
Anything But Normal is a global campaign for Bayer Women’s Healthcare that empowers women to reject chronic, painful symptoms routinely dismissed as ordinary life. Through bold films, high-impact installations, and digital tools, the campaign reframed everyday suffering as a treatable medical issue to challenge industry complacency and help close the gender health gap.
Awards won:
Cannes Lions | Shortlist: PharmaClio Health | Shortlist: Out of Home & Healthcare StrategyPM Awards | Finalist: Disease & Health Awareness
08
Yas Island - Yas Hai Khaas
Yas Hai Khaas is a viral, Bollywood-style tourism campaign for Yas Island Abu Dhabi starring superstar Ranveer Singh. As Lead Writer, I conceptualized the core creative concept, named the campaign, and worked on the high-octane narrative across the island's premier attractions. By fusing destination marketing with electric Bollywood showmanship, the campaign became an instant cultural sensation, capturing over 70 million views and driving record-breaking web traffic in its first ten days.
Estee Lauder - Born From Color
